Youtube SEO Batter rankings
YouTube SEO is similar to how you build a website’s SEO, with some differences. One difference you won’t find, however, is that better ranking equals better chances of making money. Let’s look at those differences so that you can better monetize your videos, whether it’s for monetization right on YouTube, or if you’re using video to support a monetized website.
Basic YouTube SEO concepts
YouTube is tracking every single thing about your videos that it can, and using that data to rank them. One of the most important, and seldom discussed, is Watch Time. Think of it as bounce rate for video. Videos with longer watch time, and a higher percentage of their video being watched, rank better.
Here are the things which you need to think about in order to better your SEO:
- Your YouTube Analytics will show you your Watch Time stats. Take this information and apply it to your videos. Are there slow spots which cause people to click away? Should you stop putting in linking out Annotations mid-video. Pay attention to trends which hurt your Watch Time.
- Your editing of your video will determine how successful they are. If what you’re creating doesn’t match with what the title promises you will lose viewers early.
- The keywords you’re using can be the wrong ones for your audience. Sure, you’re ranking well for something, and bringing in viewers, but are they the people who actually want to watch you? This could explain why you have people clicking away quickly as they may have wanted information when you created a funny video, or the other way around!
Proper keyword planning on YouTube
Ok, you understand YouTube’s most unique SEO component, Watch Time, now let’s look at an old familiar topic: keyword planning. You’re going to want to do the same planning here as you would on your website. Look for, and use, words which your desired viewers are looking for.
Let’s learn a little from our own searches. I like to learn about the newest basketball sneakers, let’s see what turns up when I search for ‘basketball performance shoes’:
- YouTube SEO is different from regular SEO as you are now going to put the keywords in the:
- Video title, instead of the page title.
- Video description, instead of the meta description.
- Video tags, instead of alt tags.
- Video script, instead of article text.
Placing your keywords in each of these places is a key component of making your keywords work. Do not forget the last point as you can easily create a transcript and upload it to your videos.
- The 1st sentence is what displays in search results. Fit in a call to action to watch, or at least a compelling reason, with the person searching for it in mind. In my search above, would they be better off using a first sentence that goes ‘See why these shoes are so comfy and great for shopping in,’ or ‘See why these shoes are great for hooping in all day, in outdoor or indoor courts.’ If you can’t see which is the right first sentence, you’re in the wrong business.
- Keyword stuffing is as frowned upon here as it is in website SEO. Using secondary keywords, and synonyms, is still valid though.
- Don’t be afraid to link out to your website, or blog, to give people more information. Top YouTubers like Philip DeFranco include links in the description and mention it to their viewers. Video creators who do this are seen as a resource with useful information, and that can keep people coming back to watch you over and over.
Building links and video distribution
Yep, your video needs links pointing to it just as much as a website. While Google’s Pagerank may not apply as directly, you are going to use the same tactics on your video as your website:
- Try to get your videos linked to from websites which are related to your video content.
- Use a call to action to view the video as the number of views it gets on that website impacts SEO.
You’ll use the same outreach tactics, getting in touch with webmasters any way you know how, to make this happen.
Don’t forget the other basics of SEO:
- website SEO and puts a spin on them. Your video SEO involves every aspect of what you do online, just like with your website. Have a complete plan, which touches everything you do online, and your videos will rise in the search engine rankings.